Skip to content
Adrian Campbell
Adrian Campbell speaking at a lectern in a navy suit and open white shirt, gesturing with one hand, against a blue-lit background.

Adrian James Campbell · Australian entrepreneur

Shepparton. Gold Coast. Kuta. Sekotong.

A country boy from the Goulburn Valley who started his first company on the Gold Coast at 19, rebuilt a resort in Bali in his twenties and now runs a property marketplace across 44 countries. Today he is building Saraya Beach Resort on the south-west coast of Lombok. He tells the whole story here, the wins and the failures.

Read the storyThe record
1989
Born, Shepparton
2008
First company, aged 19
15 yrs
In Indonesia
2021
Kinnara founded
Illustration of suburban rooftops with solar panels in the Gold Coast hinterland, with the Surfers Paradise towers on the horizon.

Chapter one · 1989 to today

Australia

  • Born in Shepparton, orchard country on the Goulburn River.
  • A rooftop solar company on the Gold Coast at 19, with 40 staff at its peak.
  • Prestige property, civil works, and exploration with the Yindjibarndi people in the Pilbara.
The Australian chapters
Illustration of a calm turquoise bay with white sand, small islands offshore and fishing boats on the Sekotong peninsula, West Lombok, at golden hour.

Chapter two · 2011 to today

Indonesia

  • An 88-room resort in Kuta at 22, and the Indonesian language learned on its floor.
  • Kinnara, a marketplace that puts the region's listings in one place for Australian buyers.
  • Kinnara Capital and Saraya: 154 villas on the beach at Sekotong, West Lombok.
The Indonesian chapters

Eighteen years, two countries

Every company, in order.

Thirteen ventures since 2008. Some sold, two closed and written up on the record page, six running today. Scroll sideways.

  1. 1989Born in SheppartonA Goulburn Valley childhood of orchards, dirt bikes, the river and the Bombers.Australia
  2. 2008International Solar SolutionsStarts a rooftop solar company on the Gold Coast at 19. Around 40 staff and 300-plus systems by its peak.Australia
  3. 2011Troppo Zone Puri Rama ResortBuys an 88-room resort in Kuta, Bali, rebuilds it and learns Indonesian on the job. Sold in 2014.Indonesia
  4. 2013Eco BossA Gold Coast distribution business that ended in a supplier dispute, a closure and a court matter. Told in full on the record page.Australia
  5. 2014Bali villa portfolioHoliday villas in Bali, run by the same local team ever since, including through COVID.Indonesia
  6. 2016Alan MastersCo-founds a Hong Kong subscription service analysing cryptocurrency pairs. Exits in 2017 as the market matures.Hong Kong
  7. 2017Australasia MarketingProperty development and holiday rental management across Southeast Asia.Indonesia
  8. 2020Prestige Pinnacle RealtyManaging Director of a prestige residential agency in Australia.Australia
  9. 2021KinnaraFounds the property marketplace that now lists homes, villas and land across 44 countries.Hong Kong
  10. 2021iQuant Fund, FNMA, EarthconCo-founds an AI trading technology business, becomes Managing Partner of First Nations Mining Australia and a Director of Earthcon Civil.Australia
  11. 2024Kinnara CapitalThe development business that assembles land in Buwun Mas, West Lombok, parcel by parcel.Indonesia
  12. 2025Walks away from Marina Bay CityReports a developer to Indonesian police and withdraws Kinnara from the project. His statement is on this site.Indonesia
  13. 2026Saraya, and a village playgroundSaraya Beach Resort is designed, priced and contracted. In June, a community day in Buwun Mas and a playground for Dusun Pengantap.Indonesia

Buwun Mas, West Lombok · 27 June 2026

A village day, and a playground for Dusun Pengantap.

Kinnara Capital’s community day on Pengantap beach: a stage, food, village leaders and local officials, and the handover of support for a children’s playground. Adrian spoke in Indonesian, without a translator.

Adrian Campbell speaking at a microphone on the beach stage at the Saraya community day in Pengantap, Buwun Mas, Lombok, with villagers listening in the foreground.
Adrian Campbell addressing the village in Indonesian at the Pengantap beach stage, Buwun Mas.Pengantap, Buwun Mas, West Lombok · 27 June 2026
Adrian Campbell with his arm around a local Buwun Mas resident, both giving a thumbs up, in front of the Saraya Beach Resort and Kinnara Capital media wall.
Adrian Campbell with a Buwun Mas resident at the Saraya media wall.Buwun Mas, Sekotong, West Lombok · 27 June 2026
Adrian Campbell giving a thumbs up alongside village leaders, local officials and military representatives at the Saraya community day in Sekotong, West Lombok.
With village leaders and local officials at the Saraya community day, Sekotong.Buwun Mas, Sekotong, West Lombok · 27 June 2026
Adrian Campbell and two local officials holding a sign announcing support for a children's playground in Dusun Pengantap, Buwun Mas, in front of the beach stage.
Handing over support for a children's playground for Dusun Pengantap, Buwun Mas.Pengantap, Buwun Mas, West Lombok · 27 June 2026
Giving back in Lombok

I’ve built things that worked and things that didn’t. I’d rather you read both from me than one of them from someone else.

Adrian Campbell

The record

Two Queensland court matters, a closed solar company, and a developer he reported to police.

Search his name and you will find these episodes written by people with a reason to make them look as bad as possible. He sets them out here himself, with what each one cost and what changed afterwards.

What failedMarina Bay City statement

In the press

All coverage

Written by Adrian

All articles

Questions people ask

All the answers
Who is Adrian Campbell?

Adrian Campbell is an Australian entrepreneur, born in Shepparton, Victoria, in 1989. His full name is Adrian James Campbell and friends call him AJ. He founded the property marketplace Kinnara in 2021, co-founded the AI trading business iQuant Fund, and is CEO of Kinnara Capital, which is developing Saraya Beach Resort in West Lombok. He has lived and worked in Indonesia for about 15 years.

Is Adrian James Campbell Australian?

Yes. He was born and raised in Shepparton in northern Victoria, started his first company on the Gold Coast at 19, and still holds directorships in Australian businesses, including Earthcon Civil, Prestige Pinnacle Realty and First Nations Mining Australia. He has been based in Indonesia for most of the past 15 years.

Where does Adrian Campbell live now?

He lives in Indonesia and works across Southeast Asia. He runs Kinnara from there and leads Kinnara Capital's development work in Sekotong, West Lombok, where the company has a site office and staff housing in the village of Buwun Mas.

What is Kinnara?

Kinnara is a property marketplace that connects international buyers with homes, villas and land across Asia. Adrian Campbell founded it in 2021 with Jason Noorman, Julie Noorman and Nattaya Intarachooti. More than 15,000 agents list on it across 44 countries. It markets property and does not develop it, and most of its Indonesian buyers are Australian.

What is the difference between Kinnara and Kinnara Capital?

Kinnara markets property. Kinnara Capital develops it. They share substantially the same shareholders, but neither owns the other. Kinnara Capital Limited in Hong Kong and PT Kinnara Capital Indonesia carry out development in Lombok, starting with Saraya Beach Resort & Residences. Kinnara lists Kinnara Capital's projects under contract, as it does for any other developer.

What is Saraya Beach Resort?

Saraya Beach Resort & Residences is a planned 154-villa beachfront resort in Sekotong, West Lombok, developed by PT Kinnara Capital Indonesia. The villas range from 60 to 220 square metres and will be run as one hotel rental pool, with two restaurants, a beach club, a spa and a gym. It was designed by KRAM Space Architect of Thailand and TSG Construction Indonesia is the contractor.